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BMW to Keynote at CES 2023

Oliver Zipse, chairman of BMW AG, will deliver a pre-show keynote address at CES 2023.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

The Consumer Technology Association (CTA)  announced Oliver Zipse, chairman of the Board of Management of BMW AG, will deliver a pre-show keynote address at CES® 2023.

Zipse will showcase how the future of mobility can merge the real and virtual worlds, and present BMW’s vision of the ‘ultimate digital driving machine’ live in Las Vegas at 8 p.m. PST on Jan. 4, 2023, in the Pearl Theater at The Palms. He joins CEOs from John Deere and AMD as part of the keynote lineup at CES.

“We are thrilled to welcome BMW Group to the keynote stage,” said Gary Shapiro, president and CEO, CTA. “Under Oliver’s leadership, the company is expanding the definitions of mobility and reshaping the automotive industry, while embracing a more sustainable circular economy model for manufacturing.”

BMW’s keynote address is part of the larger mobility story at CES 2023. The automotive sector will be bigger than ever, with nearly 300 exhibitors in a sold-out West Hall. The exhibits in West Hall will cover almost 25% more floor space than 2022, featuring the latest in self-driving tech, electric vehicles and personal mobility devices.

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